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Toshiba Strata CIX1200 IP Business Communication System Launch August 2008
Toshiba’s Telecommunication Systems Division announced its new Strata CIX40 IP business communication system in August 2008. The Strata CIX1200 offers Toshiba’s largest-ever port capacity, bringing Toshiba VoIP solutions to larger enterprises.
PR Objectives
- Generate visibility for the new product with industry analysts and media
- Maintain messaging that Toshiba is entering a larger port size market
- Help contribute to sales leads
PR Strategies
- Roll out the launch by briefing analyst first, then media
- Conduct a virtual press tour with target analysts and editors
- Target coverage to all run the same time
- Coordinate interviews with Toshiba dealers and beta users
- Submit the Strata CIX1200 for industry awards
PR Results
- Briefed more than 20 editors and analysts on virtual press tour, including top-tier analysts Frost & Sullivan, IDC, and Yankee Group, as well as top editors with Internet Telephony Magazine, Phone+, VoIP News and more.
- More than 50 press hits, including TMCNet, TelecomTactics Insider, CNBC.com, Reuters.com, TelecomWeb.com, VoIP News, and more.
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